Social Media Marketing 101

The world of social media can seem daunting when you’re first starting out. Where do I start? This button does what? I need how many hashtags? That’s why we’re here to help! We’ll take care of all the tricky, time consuming, complicated aspects of your platforms, so you can enjoy all the good stuff it has to offer. 

When it comes to social media, the most important thing you can do is be consistent and strategize! At the end of the day strategizing takes a lot of time, which honestly most people don’t want to commit to. No worries, we will! 

Here’s the breakdown: 

  1. Create a strategy, personalized to each one of our clients
    1. We analyze who your audience is and what it is they care about.
      1. Then we determine what kind of content will work best for your specific audience. Are they more engaged by videos, graphics, images, or text? Luckily we’re a one-stop-shop that specializes in all those mediums! We do it all so you don’t have to! 
  2. Identify, establish, and create your very own style 
    1. This is the fun part! Our team creates various mock-ups that take into account your personality and preferences. We look at every aspect, everything from tone to layout. 
  3. Figure out what topics resonate with YOUR audience
    1. How do they consume content? 
    2. What do you want from them?
  4. Narrow down goals and objectives
    1. Is it Brand awareness, a purchase, brand advocates, etc
      1. What social platforms will work best for both your goals and target audience
  5. Analytics
    1. Refine messaging to audience
    2. Glean insights into audience behavior and demographics
    3. Optimize content to be seen by the right audience at the right time
    4. Continuously develop target strategy as more information comes in

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